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Ghana | Ghanaian SEO and PPC - Did you know?

Population:	22,233,431
Area:	238,535 km²
Capital:	Accra
Language:	English
Men:	50%
Women:	50%
Households:	Unclear
Currency:	Cedi (GHS)
Internet:	.gh
Internet Users:	1.297 million
Major Search Engine:	www.google.com.gh
Major Social Media:	www.facebook.com www.twitter.com/
Major Mobile Platforms:	airtel, Vodafone, tigo, click
Broadband Penetration:	5.3% of population has access to broadband
Mobile Usage:	15.109 million mobile phones
Online Buying Behaviour:	The findings in the previous section lend the understanding that there are a considerable number of challenges to the implementation of e-commerce in organisations, namely: limited household penetration of the internet (accessibility and affordability); lack of an online payment system; and collective culture. These challenges tend to stem or constrain e-commerce initiatives and thereby influence the extent of e-commerce adoption and institutionalization in firms and the potential outcome – in terms of e-commerce benefits and the impact on socio-economic development. Though these challenges exist, aforementioned accounts of e-commerce in Ghana demonstrate DC firms using accessible resources – internally within the firm and, externally in the nation and/or abroad – to address and circumvent the constraints of their context and realise e-commerce benefits.
How are they Buying:	Credit card, bank transfer.

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

Ghana | Ghanaian SEO and PPC - Did you know?

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