Population:

Area:

1,104 km²

Capital:

Hong Kong

Language:

Chinese, English

Men:

47.4%

Women:

52.6%

Households:

2.2 million

Currency:

Internet:

.hk

Internet Users:

4.873 million

Major Search Engine:

Major Social Media:

Major Mobile Platforms:

Broadband Penetration:

Mobile Usage:

12.207 million mobile phones

Online Buying Behaviour:

Hong Kong was among the first places in Asia to embrace electronic commerce. All but the smallest shipping and freight-forwarding companies have been using electronic data interchange (EDI) since the early 1980s. More recently, these companies have adopted Internet-based networks to transmit information and documents among themselves and with traders. Hong Kong has seen a steady increase in electronic commerce since 2000. According to surveys of households and establishments conducted by the Census and Statistics Department (CSD) from April–August 2005, 52.3% of establishments had received goods, services or information through electronic means in the preceding 12 months.(However, goods received were restricted to those that can be transmitted through electronic media, such as software packages and music.)

The percentage of establishments having sold goods, services or information through electronic means increased to 1.8% in the period from 2004–05, from 1.3% in the 2003–04 period. About 15.7% of the establishments had delivered their goods, services or information through electronic means in 2004–05, up from 15.3% in 2003–04.

How are they Buying: