Taiwan | Taiwanese SEO and PPC

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Taiwan | Taiwanese SEO and PPC - Did you know?

Population:	23,061,698
Area:	36,008 km²
Capital:	Taipei
Language:	Chinese
Men:	50%
Women:	50%
Households:	7.5 million
Currency:	Taiwan dollar (TWD)
Internet:	.tw
Internet Users:	16.147 million
Major Search Engine:	www.google.com.tw tw.yahoo.com
Major Social Media:	www.wretch.cc www.facebook.com
Major Mobile Platforms:	Chungwa telecom, Taiwan mobile, FarEasTone, Vibo
Broadband Penetration:	23%
Mobile Usage:	26.959 million mobile phones
Online Buying Behaviour:	Turning to e-commerce sector, it’s important to note that Taiwan's economy heavily depends on information technology, and B2B e-commerce which is good for small and medium enterprises. Business-to-business e-commerce has become an important initiative among Taiwanese companies over the last few years. Obviously organisational, industrial, governmental, and cultural factors have indeed influenced B2B e-commerce adoption decisions. Moreover, the nature of the cultural influence is stipulated by industry conditions. There are a lot of traditional industries that occupy the new e-commerce field. The fastest growing business is security firms, stock exchange companies such as Polaris, and independent companies, such as Jihsun. Travel business is also considered as one of the industries applying e-commerce mode.
How are they Buying:	Credit card, PayPal, bank transfer.

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

Taiwan | Taiwanese SEO and PPC - Did you know?

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