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Denmark | Danish SEO and PPC - Did you know?

Population:	5,564,219
Area:	43,075 km²
Capital:	Kopenhagen
Language:	Danish
Men:	49.6%
Women:	50.4%
Households:	2.5 million
Currency:	Danish Krone (DKK)
Internet:	.dk
Internet Users:	4.75 million
Major Search Engine:	http://www.google.dk http://www.jubii.dk
Major Social Media:	www.facebook.com
Major Mobile Platforms:	TDC, Telenor, Telia
Broadband Penetration:	37.7 broadband connections per 100 inhabitants
Mobile Usage:	7.406 million mobile phones
Online Buying Behaviour:	British shoppers seem to be making more use of the internet than consumers on the continent. Last year, UK buyers spent an average of £875 on the web, which compares with £734 for second-placed Denmark. Despite the recession, e-commerce is rapidly expanding in Denmark. According to a report by FDHI, Association for Distance and Internet Commerce, e-commerce has increased by 5% from the first to the second quarter of 2009, which is 11.5% more than the same time last year. One reason for this increase is a dramatic increase in internet shopping by 15 to 29-year-olds. The second quarter of this year saw a rise from 58% to 83% in online shopping in this age group, which is more than double the amount seen in other age groups.
How are they Buying:	Debit Card, Credit Card, Prepaid Card

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

Denmark | Danish SEO and PPC - Did you know?

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