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Finland | Finnish SEO and PPC - Did you know?

Population:	5,374,781
Area:	338,424 km²
Capital:	Helskinki
Language:	Finnish
Men:	49%
Women:	51%
Households:	2.5 million
Currency:	Euro
Internet:	.fi
Internet Users:	4.393 million
Major Search Engine:	http://www.google.fi http://fi.altavista.com http://www.bing.com/?cc=fi
Major Social Media:	www.facebook.com http://irc-galleria.net/index.php http://keskustelu.suomi24.fi
Major Mobile Platforms:	Elisa, TeliaSonera, DNA
Broadband Penetration:	29.3 broadband connections per 100 inhabitants
Mobile Usage:	7.7 million mobile phones
Online Buying Behaviour:	The Finnish e-commerce market is growing like mad. For each day that passes, more and more Finns are shopping over the internet. The number of consumers in Finland who have ever bought products over the internet has increased from 63% to 72% in two years. The percentage of consumers that buy products over the internet on a monthly basis has during the same period increased from 4% to 10%. However, there are big differences between the Finnish market and the rest of Scandinavia. With a workforce ranking amongst the most skilled in Europe, at both the basic and expert level, eBusiness practices are well developed and above the EU average. Finland is fifth in the EU for eCommerce, which generates 14.3% of total enterprise turnover.
How are they Buying:	Credit/Debit card, Bank Transfer, Paypal

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

Finland | Finnish SEO and PPC - Did you know?

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