Norway | Norwegian SEO and PPC

Home Markets EuropeNorway | Norwegian SEO and PPC

Norway

Norway | Norwegian SEO and PPC - Did you know?

Population:	4,961,800
Area:	385,252 km²
Capital:	Oslo
Language:	Norwegian
Men:	49.6%
Women:	50.4%
Households:	7.2 million
Currency:	Norwegian krone (NOK)
Internet:	.no
Internet Users:	14.872 million
Major Search Engine:	http://www.google.no http://no.yahoo.com http://no.altavista.com
Major Social Media:	www.facebook.com http://www.nettby.no http://www.biip.no
Major Mobile Platforms:	Telenor, Netcom
Broadband Penetration:	1,676,305 users
Mobile Usage:	Norwegians made 5.3 billon calls via mobile phones in 2010. This is an increase by more than 260 million from 2009, according to the Norwegian Post and Telecommunications Authority (NPT).
Online Buying Behaviour:	The use of electronic marketplaces is growing rapidly, and definitely provides benefits for both suppliers and buyers. By 2006, it accounted for about 20 market places in the country, where the leading companies offer their products and services via the web; currently, the volume is even greater. Norway appeared to be amid global leaders in terms of ICT infrastructure. However, it still ranks lower than the other Nordic countries as it has not managed to transform the sector as well into intellectual property rights. The e-business sector in Norway is relatively advanced, with a lot of factors to be still developed and improved however.
How are they Buying:	BankID, Credit Card

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

Norway | Norwegian SEO and PPC - Did you know?

Top Tips