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Poland | Polish SEO and PPC - Did you know?

Population:	38,186,860
Area:	312,685 km²
Capital:	Warsaw
Language:	Polish
Men:	48.2%
Women:	51.8%
Households:	12.6 million
Currency:	Zloty (PLN)
Internet:	.pl
Internet Users:	22.452 million
Major Search Engine:	www.google.pl www.netsprint.pl/serwis
Major Social Media:	www.facebook.com http://nk.pl
Major Mobile Platforms:	Era, Orange polska Heyah, mobyland, play, plus, samiswoi, simplus
Broadband Penetration:	14.9 broadband connections per 100 inhabitants
Mobile Usage:	44.553 million mobile phones
Online Buying Behaviour:	TThe reports of PwC, Gemius and the Direct Marketing Association indicate that in 2010, 16-19 million of Polish internet users have spent more than 15 billion zl. shopping on the Web, and the value of the ads placed on the web has reached 1.7 billion zl. That is 3% of the entire Polish retail trade. Although, Poland has not reached the maximum ceiling, which in Britain is 10%, but comparing our recent data to the data of the previous year, we can say that Polish e-commerce is growing faster.
How are they Buying:	bank transfer, credit cards, mail order

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

Poland | Polish SEO and PPC - Did you know?

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