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UK | English SEO and PPC - Did you know?

Population:	62.4 million
Area:	244,038 km²
Capital:	London
Language:	English
Men:	49.5%
Women:	50.5%
Households:	26.3 million
Currency:	Pound (GBP)
Internet:	.uk
Internet Users:	51.4 million
Major Search Engine:	www.google.co.uk www.yahoo.co.uk www.bing.co.uk
Major Social Media:	www.facebook.com www.youtube.com www.twitter.com www.linkedin.com
Major Mobile Platforms:	O2, orange, T-mobile, vodafone, 3
Broadband Penetration:	29.6 broadband connections per 100 inhabitants
Mobile Usage:	Growth in mobile phone ownership has been moderate since 2001/02, increasing from 65% to 81% in 2009. Ownership varies by income group. Only 67% of households in the lowest income decile group reported ownership in 2009, compared with 92% in the highest income decile group.
Online Buying Behaviour:	The recent comScore data derived from European internet behaviour shows that in the month of January this year an average UK online shopper spent 84.1 minutes visiting retail websites. Mobile ecommerce is being hampered by poor broadband, according to a new report by Verdict on behalf of eBay. The report revealed that one third of the 1,500 consumers surveyed have failed to complete a purchase with their mobile because of issues with mobile broadband. However, it did reveal that the mobile ecommerce industry will be worth up to £19 billion by 2021 and will grow by four times in the next four years.
How are they Buying:	Paypal, Credit Card/Debit Card

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

UK | English SEO and PPC - Did you know?

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