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Canada | Canadian SEO and PPC - Did you know?

Population:	34,278,400 million
Area:	9,970,610 million km²
Capital:	Ottawa
Language:	English
Men:	49.5%
Women:	50.5%
Households:	12.4 million
Currency:	Canadian dollar (CAD)
Internet:	.ca
Internet Users:	24 million
Major Search Engine:	www.google.ca www.bing.com
Major Social Media:	www.facebook.com http://www.twitter.com/
Major Mobile Platforms:	rogers wireless, fido, bell mobility, telus, sasktel, mts mobility, ice, telebec mobility, dmts, wind
Broadband Penetration:	16 million broadband connections
Mobile Usage:	30 million mobile phones
Online Buying Behaviour:	Canadians are very active users of the internet and as a result, e-commerce applicants. All the spheres of electronic commerce have reached a high level of advancement, which is why Canada has managed to become the world leader in this area. According to eMarcet.com, almost 40% of online buyers visit more than one online store before finalising a purchase, and 37% use a search engine to find a retailer. For 60% of online buyers consumer reviews were the most trust information source. And only 31% trust newspapers or magazines most. More than two-thirds of Canadian Internet users like to sell online, but only 53% are willingly purchasing online.
How are they Buying:	Credit Card

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

Canada | Canadian SEO and PPC - Did you know?

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