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Mexico | Mexican SEO and PPC - Did you know?

Population:	112,322,757 million
Area:	1,972,550 million km²
Capital:	Mexico City
Language:	Spanish
Men:	49.2%
Women:	50.8%
Households:	26%
Currency:	Peso
Internet:	.mx
Internet Users:	31.02 million
Major Search Engine:	www.google.mx espanol.yahoo.com/
Major Social Media:	www.facebook.com hi5.com/
Major Mobile Platforms:	Telcel, Movistar, lusacell, unefon, nextel
Broadband Penetration:	11.3 million broadband connections
Mobile Usage:	Driven by a booming GSM market, the mobile industry in Mexico is growing at a yearly rate of around 22%, reaching around 43% mobile penetration. There are four mobile operators: América Móvil’s Telcel and Telefónica’s Movistar offer GSM services; Iusacell and Unefon use CDMA technology. Trunking operator Nextel de México uses iDEN technology; after a controversial legal battle, in January 2006 it obtained the regulator’s approval to exchange SMS messages with the four mobile operator.
Online Buying Behaviour:	The e-commerce market in Latin America has reached a value of $ 21.800 billion, with an annual growth rate of 39%, according to the Regional Electronic Commerce Study released today by the company Visa. Rospigliosi was also noted that Brazil currently focusing 61% of the volume of electronic commerce in Latin America, followed by Mexico (12%), Chile (4.7%), Venezuela (4.2%) and Argentina (4.0%). It should be noted that the biggest growth has been in Brazil, which in 2005 retained 51% of that volume. The South American country is also leading a regional level in regard to the online presence of big brands, while Mexico ranks second, although less and less traffic categories.
How are they Buying:	credit/debit card, paypal, prepaid cards

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

Mexico | Mexican SEO and PPC - Did you know?

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