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USA | American SEO and PPC - Did you know?

Population:	311.1 million
Area:	3.8 million km²
Capital:	Washington DC
Language:	English
Men:	49.3%
Women:	50.7%
Households:	114 million
Currency:	Dollar (USD)
Internet:	.us
Internet Users:	240 million
Major Search Engine:	www.google.com
Major Social Media:	www.facebook.com www.twitter.com/
Major Mobile Platforms:	AT&T, Verizon, T-mobile, Cincinnati Bell Wireless
Broadband Penetration:	219 million broadband connections
Mobile Usage:	Nearly half (47%) of US teens say their social life would end or be worsened without their cell phone, and nearly six in 10 (57%) credit their mobile device with improving their life, according to a national survey from CTIA and Harris Interactive. Four out of five teens (17 million) carry a wireless device (a 40% increase since 2004), finds the study titled “Teenagers: A Generation Unplugged,” which probes how the growing teen wireless segment is using wireless products and how they want to use them in the future.
Online Buying Behaviour:	The Census Bureau of the Department of Commerce announced in May 2008 that U.S. retail e-commerce sales for 2006 reached $ 107 billion, up from $ 87 billion in 2005 – an increase of 22%. From 2001 to 2006, retail e-sales increased at an average annual growth rate of 25.4%, compared with 4.8% for total retail sales. In 2006 e-commerce sales were 2.7%of total sales. Over 90% of retail e-sales were concentrated in two industry groups: Non-store retailers (73%, $78 billion), and Motor Vehicles and Parts Dealer (19%, $20 billion).
How are they Buying:	Credit Card, Paypal, Prepaid Cards

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

2. Don't just translate your keywords – think like your target audience. Don't base keyword research solely on translations from English to a particular language - neither for PPC nor SEO. Oban recently found that there was a 'perfect' German translation of a technology term but it had only 140 searches a month on it. OBAN Multilingual's German team identified an alternative term, which had over 4,000,000 searches a month.

3. Socialise efficiently – it's not all Facebook and Twitter. Social Media can be a great marketing tool; however, it is used very differently across the globe. The below SNS Chart shows that global Social Networking platforms are as varied as the people using them. For example, in China QQ.com is by far the most popular social networking site, whereas our good old friends Facebook and Twitter are banned. To maximise the effects of social media marketing, make sure that your social media strategy is specifically tailored to the region and market you are targeting.

USA | American SEO and PPC - Did you know?

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