Key Facts :

In Japan, more than half of Internet users access the web via a mobile

The number of Arabic speaking Internet users has increased nearly tenfold in the last seven years (2000-2007).

German nationals generate nearly 20% of all Internet usage in the European Union, followed by the UK (15%) and France (13%).

Cultural Multivariate Testing

Oban Multilingual has been conducting international website usability testing since 2000. During that time we have advised government agencies and multinational companies on how best to improve their online usability for international audiences.

Our work in international web usability is based on the cultural and linguistic impact of the interface and looking at how people in different countries interact with a website, along with discovering those people’s expectations. International Web Usability can lead to much higher conversions for all international online campaigns.

Oban Multilingual has been operating in the arena of international e-commerce for many years and our cumulative experience shows that website cultural optimisation is a vital step to global success. Any business with a multilingual online presence can and should maximise their ROI or website performance in each specific market separately, as business practices and people’s preferences vary from culture to culture, even in the age of globalisation. Any cultural multivariate software needs to be able to handle multiple languages and we have found there is a lack of consultancy for cultural multivariate testing, the knowledge of what to test for each culture.

That’s why we created GlobalMaxer – our cultural multivariate testing tool, which can help our customers understand their website visitors and their needs. Along with the tool, we provide our clients with our know-how for improving performance and usability across their multilingual/international websites.

Multivariate testing allows for substantial improvements to conversion rate (such as, unique visitors to sales) through the use of experimental design. These experiments iteratively improve the design of a page, each time providing a lift in conversion rates. The tests do not require any special user interaction and are of minimal cost to implement and perform.