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The Face of Global Search Competition
The hunt for the face of global search is on. Oban Multilingual has teamed up with their EyeforTravel partners to hold a competition to find the most unique and creative ways people search online for holidays.
Top prize will be a travel voucher worth £250.
Entry to the competition, which kicks off May 21st, will be available through faceofglobalsearch.com. Entrants will be asked to input their answers to a few questions about how their online search and travel behaviour.
The goal is to find global travel searches that involve more than typing a word into the Google search bar.
For example, a French person might find inspiration from travel guide site top-depart.com, and then head to Alibabuy.com to compare plane ticket prices, finally finding their discount accommodation on hostelworld.com.
The Student Zone
Source: http://www.thestudentzone.com/article/36150
Student News: The Face of Global Search Competition
The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.
The winner will receive £250 in travel vouchers. Second and third place prizes will also be given.
EyeforTravel
http://www.eyefortravel.com/node/14230
The Face of Global Search
The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.
The competition will kick off on World Cultural Diversity Day - May 21st. Entry will be available through www.faceofglobalsearch.com. Entrants will be presented with a fun flash game in which they travel the world and answer questions about how they search online for travel.
Sourcing Focus
http://www.sourcingfocus.com/documents/Outsourcing_Multilingual_SEO.doc
Outsourcing Multilingual SEO
The principle of multilingual
Imagine an airline that flies exclusively between England and the US. Sure, it gets lots of business from English and American tourists, but this airline is clearly missing out on big travel markets around the world. The airline could see massive gains by expanding its destination list by even a few countries.
The same principle lies behind websites. English-only websites will attract English traffic. Yet 70 percent of the online community does not speak English.
Multilingual SEO allows companies to reach markets to which they would otherwise be invisible. Read more…
eBay Advisor
http://www.ebayadvisormag.com/2008/05/sellers-workshop-multilingual-seo.html
Seller’s Workshop: Multilingual SEO
Many eBay listings appear in search engines - Google, Yahoo and Microsoft Live all work on the same principle. Optimise your listings, for multiple languages, and you can achieve better sales. Greig Holbrook, a director of Oban Multilingual, explains:
The vast majority of digital marketers in the UK are very familiar with both search engine optimisation (SEO) and search engine marketing (SEM). The growth in popularity of SEO/SEM has been quite staggering.
However the really big changes in SEO in 2007-2008 have been in the growth in internet usage and search behaviour which is happening within multilingual environments worldwide. Read more…
Job Advert - Graduate Trainee SEO/PPC Analyst
Background
OBAN Multilingual is a rapidly-growing business based at the Sussex Innovation Centre at Falmer, near Brighton. The company is a pioneer in the field of Multilingual Search Engine Marketing and is experiencing rapid growth as a result of recent success in providing global search marketing services to many large companies such as Universal Music, Visit Denmark, The Discovery Channel and many other companies with international online ambitions.
Job Description
To help develop & deliver bespoke search marketing campaigns (PPC & SEO) according to each clients objectives.
Role responsibilities
- Responsible for implementation and delivery of search marketing strategies including keyword analysis and selection, link analysis and recommendations etc.
- For assigned tasks, manage projects through implementation ensuring appropriate standards of quality and timeliness
- Report and advise the Account Team on project progress, identifying in advance any potential issues and recommended solutions
- Assist with business proposals
- Build client relationships through on-going communication and presentation
Essential Skills Required:
- You should have a real passion for online marketing and SEO
- Excellent organisational and communication skills
Desirable Skills Required:
- Fluency in other languages is very desirable
- Ecommerce MSC/Masters Post Graduate preferred
Salary dependent upon experience
Closing Date for Applications: 30th June 2008
Please send CV’s and covering letters for the attention of grant@obanmultilingual.com.
UTalkMarketing
http://www.utalkmarketing.com/
How to implement multilingual SEO
By Greig Holbrook, owner of OBAN Multilingual
What is Multilingual SEO?
Imagine having a website that attains page one rankings on search engines in China, Japan, and Lebanon. When the users visit the website, they can read content in their own language, complete with their own sayings and colloquialisms.
The page they see has also been customised for their cultural preferences and habits. This is possible with multilingual SEO. Read more…
TMC Net, Travel Weekly
Published: 31 March, 2008
http://www.tmcnet.com/usubmit/2008/03/31/3356018.htm
Paris specialist says Allo to US
Paris add-on specialist Allo France is revamping its website.
The Hampshire-based company is working with international search engine optimisation company Oban Multilingual to target US Internet users as well as British. Read more…
What’s New In Marketing magazine
Published: February 2008
http://www.wnim.com/archive/issue66/index.htm
Multilingual SEO
Greig Holbrook, of Oban Multilingual argues that multilingual search engine optimisation is vital to any business looking to market their products and services in the global arena
What is multilingual SEO?
Marketing a business is tough work. Trying to market a business in different languages takes that work to a whole new level. For this reason, there is a new process called multilingual search engine optimisation (SEO). Read more…
Growth Business magazine
Published: 31 January, 2008
http://www.growthbusiness.co.uk/expansion/278756/multilingual-seo-made-easy.thtml
Multilingual SEO made easy
Search engine optimisation (SEO), or the process of raising your company’s Google profile, is now a familiar concept. But many companies are failing to consider the fact that not everyone searches in English, writes Greig Holbrook, MD of SEO specialist OBAN Multilingual.
