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Competition Results Show Trend in Online Travel Behaviour
The Face of Global Search competition reveals interesting data
Travel sites take note: there is much more to the international online travel market than Google. The results from Oban and EyeforTravel’s online travel competition show that international internet surfers are expanding their search horizons to sites that give them more international usability, more options, ease of use, and of course, traveller reviews.
The Face of Global Search competition had entrants play a flash game in which they answered questions about their online travel search behaviour before advancing to the next level. Read more…
FREE bottle of champagne for every 15th player
Only six days left in Oban’s Face of Global Search competition
Every 15th player to play the Face of Global Search game will win a bottle of champagne in addition to being entered into the original prize draw.
But hurry - there’s only six days left to throw your virtual suitcase around.
The game has players attempt to toss their suitcase to a portal which transports them to the next level in another part of the world.
Players are eligible to win either £150 or £100 worth of travel vouchers just for playing. Those who finish the game are eligible for the big prize - £250 worth of travel vouchers.
During the game, players are asked multiple choice questions about how they use the internet to book their holidays.
Those who are curious about what Oban has discovered as its database of answers matures should check out the video that they put together at the game’s website: www.faceofglobalsearch.com.
The competition ends July 23rd.
The Retail Bulletin
http://www.theretailbulletin.com/news/
European online retailers ready for language challenge
By Greig Holbrook
Recently The Retail Bulletin reported that many business websites are ill-equipped to deal with cross-border e-commerce.
This article looks at multilingual online retailing could help these businesses deal with this challenge, and even thrive.
Nearly two-thirds of European retailers say they are ready to carry out transactions in more than one language. However, only one third of EU consumers say they are willing to purchase goods and services in another language, according to the European Commission’s Eurobarometer report. Read more…
M-Travel
Travellers on Tape
Oban’s short documentary about online travel search behaviour surprised even them.
It’s their most visual endeavour to put a human face on global search. Oban Multilingual’s short video, filmed in England’s capital, captures international travellers at their most candid.
Oban conducted interviews with individuals from over 40 countries. The Oban team wanted to find out how the travellers were using the internet to search.
The team was surprised to have not found the answers they expected. But after a careful review of the footage, the light bulb went on.
The video is available to watch at www.faceofglobalsearch.com.
The ending reveals the paradoxical conclusion that emerged after a long day of interviews.
While you’re at the site, check out the Face of Global Search game. There’s only two weeks left to throw your virtual suitcase around to win prizes.
Make sure to play soon or you’ll miss out on the £250 travel voucher draw.
Ten days left in the Face of Global Search competition
Ten days left in the Face of Global Search competition
Hurry up and get your game on. There’s only two weeks left to throw your virtual suitcase around in Oban’s flash competition game.
The game has players attempt to toss their suitcase to a portal which transports them to the next level in another part of the world.
Players are eligible to win either £150 or £100 worth of travel vouchers just for playing. Those who finish the game are eligible for the big prize - £250 worth of travel vouchers.
During the game, players are asked multiple choice questions about how they use the internet to book their holidays.
Those who are curious about what Oban has discovered as its database of answers matures should check out the video that they put together at the game’s website: www.faceofglobalsearch.com.
The competition ends July 23rd.
Travel Trade Gazette
http://www.ttglive.com/c/portal
Oban looks at global search methods
Friday, June 27, 2008
Kay McLellan
Oban Multilingual has released a preview of its Face of Global Search competition results, revealing how people search online for their holidays.
Just over a month into gathering information, the competition, in partnership with EyeForTravel, has had entrants from over 40 countries, many of whom say they search online in languages other than English. Languages named included Spanish, French, Chinese, Danish, and Dutch amongst others.
E-Hotelier
http://ehotelier.com/browse/news
Oban releases preview of FOGS competition results
Jun 18, 08 | 1:57 am
The hunt for the face of global search is three weeks in. Oban Multilingual teamed up with global online publisher EyeforTravel to hold a competition to find out how people in different countries search online for their holidays.
Entrants go to the website www.faceofglobalsearch.com, and are presented with a flash game in which to get to the next level, they must answer a question about how they search online for holidays.
Already the competition has had entrants from over 40 countries, and the results have been accruing in the Oban database. While Oban can’t give away all of its results until they are compiled after the competition, it has released some which show some interesting online trends developing. Read more…
Travel GBI
EUROPE VISITORS KEY FOR EAST MIDLANDS
MARKETING to attract European visitors to its region is a key task identified by East Midlands Tourism.
Traffic to the German and French versions of the tourism authority’s website was up more than 90% in April, and to the Dutch and Spanish portals by nearly 30%. Now EMT is seeking to use its newly internationalised websites in conjunction with other marketing initiatives to increase the number of overnight staying visitors in the region.
Its future marketing plan will focus on German, Dutch and French tourists. According to the ETM website, currently only 7% of income from tourism in the region comes from inbound visitor spend.
For information, call 01273 704434 or see obanmultilingual.com
Sixtyplusurfers
http://www.sixtyplusurfers.co.uk/products.html
Win Prizes With The Face of Global Search Competition
The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.
The winner will receive £250 in travel vouchers. Second and third place prizes will also be given.
The competition has just kicked off on World Cultural Diversity Day. Entry is now available through www.faceofglobalsearch.com
China surpasses US in internet users
There are now more than 220 million Chinese internet users (17 percent of the population), with the US trailing slightly behind at 216 million (71 percent).
The numbers were reported by Beijing-based research group BDA China.
Since the internet’s penetration in China is still relatively low, huge growth is expected.
In the Q1 earnings release, Google said, “Revenues from outside of the United States totalled $2.65 billion, representing over half of total revenues in the first quarter of 2008.
With signs of saturation in the US paid search market, international growth is critical to both Google and its search competitors.
Baidu is China’s most popular search engine by far, with Google only accounting for 15 percent of internet searches. Nonetheless, Google has said it wants to be the search leader in China in five years’ time.
China’s internet consumption hit nearly £30 billion in 2007. This number is predicted to rise by nearly 50 percent this year, according to a survey conducted in Netguide 2008. For this reason, China is a crucial market for US search companies.
