 Key Facts :Between 2006-2007, E-commerce sales increased from $2.4 billion to $6.4 billion in China In China only 21% of all search is conducted via Google 62% of search in the Czech Republic is done via a local search engine |
Multilingual Pay Per ClickFor international PPC and international SEM, understanding international search behaviour is crucial to success. Our in-country teams create, design and manage the most effective multilingual PPC campaigns in the world. In many countries, Google and Yahoo are not the most appropriate or most effective search engines. We often find that our most targeted and effective multilingual PPC campaigns are delivered on local search engines which often provide much better results both in quality and in volume. Our in-country multilingual PPC teams are dedicated to developing the best ROI campaigns possible using all of their knowledge and know-how. By assessing the multilingual PPC market in-country, the guess work is taken out. We never translate your English campaign: we deliver new campaigns for each market. This is the strategy behind everything we do: we never translate campaigns, we create them from scratch… Our multilingual key-phrase research facilities are second to none. Using our own in-house technology we can provide a very accurate picture of current trends. An effective international PPC campaign is not only about targeting the right key-phrases, it is also about generating appropriate creative copy for your target customer. What works in one country may not work in another. Content is also vital in convincing the user to commit to an action. We are specialists at creating the most optimum web content for each culture and language. A global brand with a billion dollar turnover in the FMCG market commissioned OBAN to create a multi-million Euro PPC campaign in 19 different languages, this included 3 different versions of French : Swiss, Belgium, and France itself. Each language campaign was created from scratch for each country. Because the campaigns were so bespoke and based on actual search behavior in each individual country- The results were outstanding!  |
