Market Research


Key Facts :

Users are three times more likely to buy online when addressed in their local language.

In India, online shoppers have increased from 11.9 million to 19.1 million, a staggering push of 8 million extra shoppers in just one year

In Asia, B2C online travel sales between 2006-2007 have increased by 49.5%

Overseas Market Research

New Markets

When companies want to expand their overseas sales into new markets online, it needs to be planned carefully. Our teams across the world provide companies with a comprehensive understanding of which markets to target and advice on the best approach to market themselves online.

We offer two types of research: standard and advanced, both of which give companies the evidence they need before expanding into new territories abroad.



Existing Markets

Whether you sell direct to your consumer through your site or through overseas agents and distributors, you must make sure your international web marketing is operating as effectively as possible in those markets that you are targeting.

If your company sells directly, is your web site as effective as possible for bringing and converting sales? If you work through agents, is their online campaign on your behalf making the best use of current strategies and methods?

Our teams will analyse your current online performance and see if it can be improved country by country, market by market.




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Yahoo Japan has announced it’s to use Google search technology instead of Microsoft Corps Bing service.

Broadband access is now a legal right for Finnish citizens. As of the 1st of this month, Finns have the right to access a 1Mbps (megabit per second) broadband connection.

The world leading international search engine optimisation and marketing agency, OBAN Multilingual, have launched their International SEO News channel on Youtube, the first of its kind to provide exclusive and in-depth insight into internet, search and social media trends across the globe.

British-born octopus Paul, who now lives in Oberhausen’s Sea Life Aquarium in Germany, has managed to predict the winners of every Germany match played in the World Cup. The predictions have made him one of the top ‘octopus’ related search terms.

A ComScore report has revealed that the average internet user in Singapore spent 10.5 hours watching videos online in April this year. This involved consuming 130 online videos, each lasting an average of 4.9 minutes.



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