Market Research


Key Facts :

Users are three times more likely to buy online when addressed in their local language.

In India, online shoppers have increased from 11.9 million to 19.1 million, a staggering push of 8 million extra shoppers in just one year

In Asia, B2C online travel sales between 2006-2007 have increased by 49.5%

Overseas Market Research

New Markets

When companies want to expand their overseas sales into new markets online, it needs to be planned carefully. Our teams across the world provide companies with a comprehensive understanding of which markets to target and advice on the best approach to market themselves online.

We offer two types of research: standard and advanced, both of which give companies the evidence they need before expanding into new territories abroad.



Existing Markets

Whether you sell direct to your consumer through your site or through overseas agents and distributors, you must make sure your international web marketing is operating as effectively as possible in those markets that you are targeting.

If your company sells directly, is your web site as effective as possible for bringing and converting sales? If you work through agents, is their online campaign on your behalf making the best use of current strategies and methods?

Our teams will analyse your current online performance and see if it can be improved country by country, market by market.




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Need to communicate with customers in different languages, but don’t have a keyboard for each specific character set? No problem! Check out Keitor.com, where you can find virtual keyboards in just about any alphabet you seek, from Arabic, to Greek, to Hindi, to Polish, Russian, and even Mongolian.

This month, Southeast Asians will find it much easier to surf the internet. A £300 million, 20,000 kilometre cable will be ready for service, offering higher speed broadband connections to Singapore, Thailand, Malaysia, the Philippines, Hong Kong, and Vietnam.
Southeast Asians have long suffered from slow connection speeds that have left them frustrated and less likely [...]

A recent Swedish report “When local becomes global” revealed that there has been an increase in Scandinavians shopping on foreign websites. These results were obtained by interviewing 2000 consumers in Denmark, Norway, Finland and Sweden.
According to investigations by the centre for Swedish commerce, Swedes spend 500 million SEK on goods from foreign online sites during [...]

Germans spent around €250 million (£224 million) on downloads this year, according to the Federal Association for Information Technology, Telecommunications and New Media, BITKOM. This represents an 18 percent increase from 2008.
Downloading music, games, videos, audio books or software has never been so popular. The number of legal downloads has been expected to have continued [...]

A new product has just been publically released that could revolutionize how companies learn about cultural reactions to their websites. GlobalMaxer, a product used by..



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