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Oban’s international holiday e-marketing tips have been published in the Retail Bulletin and on the Canadian Marketing Association blog. Here is the original article all its glory.

Christmas is one of the most celebrated holidays in the world. But not everyone celebrates it in the same way. Indeed, not everyone celebrates it at all.

Internet sales in the upcoming holiday season have been predicted to grow about eight percent. While the number is low compared to last year’s 19 percent holiday season growth, it still looks better than the mere one percent sales growth expected in physical department stores.

With overseas online markets growing at an incredibly rapid pace, they deserve special attention. Brazilians, for example, have become some of the most active online shoppers in the world. In addition, last year saw 147 million Chinese buy products and services online, a number representing more than the total population of all but the world’s seven most populous countries. In less than two years, this number is projected triple. Add on to this e-sales figures in Russia, which doubled in 2007 to hit nearly £2 billion. (more…)

Hi everyone,

Just wanted to let you all know that Oban has been asked to edit the SEO and Paid Search page for the tourism and hospitality management online publication Victoo.

We’ll be keeping it updated regularly with loads of interesting international search marketing news and tips for the travel industry.

We’ve just had a new article published now from our MD Greig who talks about the future of search marketing for tourism and hospitality.

Do let us know if there is any particular topic in this area that you would like to read about.

Cheers!

Kaila

www.growthbusiness.co.uk

Your business in Danglish

Growth business recently reported on Oban’s analysis of ‘Danglish’ as a useful language tool for targetting the vast potential market of internet surfers living in Denmark.

http://www.theretailbulletin.com/news/

European online retailers ready for language challenge

By Greig Holbrook

Recently The Retail Bulletin reported that many business websites are ill-equipped to deal with cross-border e-commerce.

This article looks at multilingual online retailing could help these businesses deal with this challenge, and even thrive.

Nearly two-thirds of European retailers say they are ready to carry out transactions in more than one language. However, only one third of EU consumers say they are willing to purchase goods and services in another language, according to the European Commission’s Eurobarometer report. (more…)

www.m-travel.com/news

Travellers on Tape

Oban’s short documentary about online travel search behaviour surprised even them.

It’s their most visual endeavour to put a human face on global search. Oban Multilingual’s short video, filmed in England’s capital, captures international travellers at their most candid.

Oban conducted interviews with individuals from over 40 countries. The Oban team wanted to find out how the travellers were using the internet to search.

The team was surprised to have not found the answers they expected. But after a careful review of the footage, the light bulb went on.

The video is available to watch at www.faceofglobalsearch.com.

The ending reveals the paradoxical conclusion that emerged after a long day of interviews.

While you’re at the site, check out the Face of Global Search game. There’s only two weeks left to throw your virtual suitcase around to win prizes.

Make sure to play soon or you’ll miss out on the £250 travel voucher draw.

http://www.ttglive.com/c/portal

Oban looks at global search methods

Friday, June 27, 2008

Kay McLellan

Oban Multilingual has released a preview of its Face of Global Search competition results, revealing how people search online for their holidays.

Just over a month into gathering information, the competition, in partnership with EyeForTravel, has had entrants from over 40 countries, many of whom say they search online in languages other than English. Languages named included Spanish, French, Chinese, Danish, and Dutch amongst others.

(more…)

http://ehotelier.com/browse/news

Oban releases preview of FOGS competition results

Jun 18, 08 | 1:57 am

The hunt for the face of global search is three weeks in. Oban Multilingual teamed up with global online publisher EyeforTravel to hold a competition to find out how people in different countries search online for their holidays.

Entrants go to the website www.faceofglobalsearch.com, and are presented with a flash game in which to get to the next level, they must answer a question about how they search online for holidays.

Already the competition has had entrants from over 40 countries, and the results have been accruing in the Oban database. While Oban can’t give away all of its results until they are compiled after the competition, it has released some which show some interesting online trends developing. (more…)

http://www.travelgbi.com/

EUROPE VISITORS KEY FOR EAST MIDLANDS

MARKETING to attract European visitors to its region is a key task identified by East Midlands Tourism.

Traffic to the German and French versions of the tourism authority’s website was up more than 90% in April, and to the Dutch and Spanish portals by nearly 30%. Now EMT is seeking to use its newly internationalised websites in conjunction with other marketing initiatives to increase the number of overnight staying visitors in the region.

Its future marketing plan will focus on German, Dutch and French tourists. According to the ETM website, currently only 7% of income from tourism in the region comes from inbound visitor spend.

For information, call 01273 704434 or see obanmultilingual.com

http://www.sixtyplusurfers.co.uk/products.html

Win Prizes With The Face of Global Search Competition

The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.

The winner will receive £250 in travel vouchers. Second and third place prizes will also be given.

The competition has just kicked off on World Cultural Diversity Day. Entry is now available through www.faceofglobalsearch.com

(more…)

Source: http://www.thestudentzone.com/article/36150

Student News: The Face of Global Search Competition

The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.

The winner will receive £250 in travel vouchers. Second and third place prizes will also be given.

(more…)