Archive for the ‘In the media’ Category
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Travel Trade Gazette
http://www.ttglive.com/c/portal
Oban looks at global search methods
Friday, June 27, 2008
Kay McLellan
Oban Multilingual has released a preview of its Face of Global Search competition results, revealing how people search online for their holidays.
Just over a month into gathering information, the competition, in partnership with EyeForTravel, has had entrants from over 40 countries, many of whom say they search online in languages other than English. Languages named included Spanish, French, Chinese, Danish, and Dutch amongst others.
E-Hotelier
http://ehotelier.com/browse/news
Oban releases preview of FOGS competition results
Jun 18, 08 | 1:57 am
The hunt for the face of global search is three weeks in. Oban Multilingual teamed up with global online publisher EyeforTravel to hold a competition to find out how people in different countries search online for their holidays.
Entrants go to the website www.faceofglobalsearch.com, and are presented with a flash game in which to get to the next level, they must answer a question about how they search online for holidays.
Already the competition has had entrants from over 40 countries, and the results have been accruing in the Oban database. While Oban can’t give away all of its results until they are compiled after the competition, it has released some which show some interesting online trends developing. (more…)
Travel GBI
EUROPE VISITORS KEY FOR EAST MIDLANDS
MARKETING to attract European visitors to its region is a key task identified by East Midlands Tourism.
Traffic to the German and French versions of the tourism authority’s website was up more than 90% in April, and to the Dutch and Spanish portals by nearly 30%. Now EMT is seeking to use its newly internationalised websites in conjunction with other marketing initiatives to increase the number of overnight staying visitors in the region.
Its future marketing plan will focus on German, Dutch and French tourists. According to the ETM website, currently only 7% of income from tourism in the region comes from inbound visitor spend.
For information, call 01273 704434 or see obanmultilingual.com
Sixtyplusurfers
http://www.sixtyplusurfers.co.uk/products.html
Win Prizes With The Face of Global Search Competition
The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.
The winner will receive £250 in travel vouchers. Second and third place prizes will also be given.
The competition has just kicked off on World Cultural Diversity Day. Entry is now available through www.faceofglobalsearch.com
The Student Zone
Source: http://www.thestudentzone.com/article/36150
Student News: The Face of Global Search Competition
The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.
The winner will receive £250 in travel vouchers. Second and third place prizes will also be given.
EyeforTravel
http://www.eyefortravel.com/node/14230
The Face of Global Search
The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.
The competition will kick off on World Cultural Diversity Day - May 21st. Entry will be available through www.faceofglobalsearch.com. Entrants will be presented with a fun flash game in which they travel the world and answer questions about how they search online for travel.
Sourcing Focus
http://www.sourcingfocus.com/documents/Outsourcing_Multilingual_SEO.doc
Outsourcing Multilingual SEO
The principle of multilingual
Imagine an airline that flies exclusively between England and the US. Sure, it gets lots of business from English and American tourists, but this airline is clearly missing out on big travel markets around the world. The airline could see massive gains by expanding its destination list by even a few countries.
The same principle lies behind websites. English-only websites will attract English traffic. Yet 70 percent of the online community does not speak English.
Multilingual SEO allows companies to reach markets to which they would otherwise be invisible. (more…)
eBay Advisor
http://www.ebayadvisormag.com/2008/05/sellers-workshop-multilingual-seo.html
Seller’s Workshop: Multilingual SEO
Many eBay listings appear in search engines - Google, Yahoo and Microsoft Live all work on the same principle. Optimise your listings, for multiple languages, and you can achieve better sales. Greig Holbrook, a director of Oban Multilingual, explains:
The vast majority of digital marketers in the UK are very familiar with both search engine optimisation (SEO) and search engine marketing (SEM). The growth in popularity of SEO/SEM has been quite staggering.
However the really big changes in SEO in 2007-2008 have been in the growth in internet usage and search behaviour which is happening within multilingual environments worldwide. (more…)
UTalkMarketing
http://www.utalkmarketing.com/
How to implement multilingual SEO
By Greig Holbrook, owner of OBAN Multilingual
What is Multilingual SEO?
Imagine having a website that attains page one rankings on search engines in China, Japan, and Lebanon. When the users visit the website, they can read content in their own language, complete with their own sayings and colloquialisms.
The page they see has also been customised for their cultural preferences and habits. This is possible with multilingual SEO. (more…)
TMC Net, Travel Weekly
Published: 31 March, 2008
http://www.tmcnet.com/usubmit/2008/03/31/3356018.htm
Paris specialist says Allo to US
Paris add-on specialist Allo France is revamping its website.
The Hampshire-based company is working with international search engine optimisation company Oban Multilingual to target US Internet users as well as British. (more…)
