eBay Advisor
http://www.ebayadvisormag.com/2008/05/sellers-workshop-multilingual-seo.html
Seller’s Workshop: Multilingual SEO
Many eBay listings appear in search engines - Google, Yahoo and Microsoft Live all work on the same principle. Optimise your listings, for multiple languages, and you can achieve better sales. Greig Holbrook, a director of Oban Multilingual, explains:
The vast majority of digital marketers in the UK are very familiar with both search engine optimisation (SEO) and search engine marketing (SEM). The growth in popularity of SEO/SEM has been quite staggering.
However the really big changes in SEO in 2007-2008 have been in the growth in internet usage and search behaviour which is happening within multilingual environments worldwide. (more…)
UTalkMarketing
http://www.utalkmarketing.com/
How to implement multilingual SEO
By Greig Holbrook, owner of OBAN Multilingual
What is Multilingual SEO?
Imagine having a website that attains page one rankings on search engines in China, Japan, and Lebanon. When the users visit the website, they can read content in their own language, complete with their own sayings and colloquialisms.
The page they see has also been customised for their cultural preferences and habits. This is possible with multilingual SEO. (more…)
TMC Net, Travel Weekly
Published: 31 March, 2008
http://www.tmcnet.com/usubmit/2008/03/31/3356018.htm
Paris specialist says Allo to US
Paris add-on specialist Allo France is revamping its website.
The Hampshire-based company is working with international search engine optimisation company Oban Multilingual to target US Internet users as well as British. (more…)
What’s New In Marketing magazine
Published: February 2008
http://www.wnim.com/archive/issue66/index.htm
Multilingual SEO
Greig Holbrook, of Oban Multilingual argues that multilingual search engine optimisation is vital to any business looking to market their products and services in the global arena
What is multilingual SEO?
Marketing a business is tough work. Trying to market a business in different languages takes that work to a whole new level. For this reason, there is a new process called multilingual search engine optimisation (SEO). (more…)
Growth Business magazine
Published: 31 January, 2008
http://www.growthbusiness.co.uk/expansion/278756/multilingual-seo-made-easy.thtml
Multilingual SEO made easy
Search engine optimisation (SEO), or the process of raising your company’s Google profile, is now a familiar concept. But many companies are failing to consider the fact that not everyone searches in English, writes Greig Holbrook, MD of SEO specialist OBAN Multilingual.
Business Edge magazine
Published: February 2008
http://www.sussexenterprise.co.uk/data/7153345.pdf
UPSTARTS - THIS MONTH: Greig Holbrook, Oban Multilingual
Tell us something we don’t know
There is no such thing as the World Wide Web.
How come?
A website that is accessible to certain cultures is unlikely to be accessible to others. Do you want to know something else you didn’t know? (more…)
B2B Marketing magazine
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| Greig Holbrook |
Published 31 January, 2008
http://www.b2bm.biz/news/?groupID=120508&articleId=27599
By Greig Holbrook, MD, Oban Multilingual
Search engine optimisation and search engine marketing are topics on the lips of many marketers in the digital arena. With over £1 billion per year spent on paid search in the UK alone, search is considered integral and vital to many a digital marketing campaign. (more…)





