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May 27th, 2008

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eBay Advisor

http://www.ebayadvisormag.com/2008/05/sellers-workshop-multilingual-seo.html

Seller’s Workshop: Multilingual SEO

Many eBay listings appear in search engines - Google, Yahoo and Microsoft Live all work on the same principle. Optimise your listings, for multiple languages, and you can achieve better sales. Greig Holbrook, a director of Oban Multilingual, explains:

The vast majority of digital marketers in the UK are very familiar with both search engine optimisation (SEO) and search engine marketing (SEM). The growth in popularity of SEO/SEM has been quite staggering.

However the really big changes in SEO in 2007-2008 have been in the growth in internet usage and search behaviour which is happening within multilingual environments worldwide. (more…)

April 23rd, 2008

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UTalkMarketing

http://www.utalkmarketing.com/

How to implement multilingual SEO
By Greig Holbrook, owner of OBAN Multilingual

What is Multilingual SEO?

Imagine having a website that attains page one rankings on search engines in China, Japan, and Lebanon. When the users visit the website, they can read content in their own language, complete with their own sayings and colloquialisms.

The page they see has also been customised for their cultural preferences and habits. This is possible with multilingual SEO. (more…)

April 23rd, 2008

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TMC Net, Travel Weekly

Published: 31 March, 2008

http://www.tmcnet.com/usubmit/2008/03/31/3356018.htm

http://www.travelweekly.co.uk/Articles/2008/03/27/27099/paris-add-on-specialist-revamps-website-to-target-us.html

Paris specialist says Allo to US

Paris add-on specialist Allo France is revamping its website.

The Hampshire-based company is working with international search engine optimisation company Oban Multilingual to target US Internet users as well as British. (more…)

April 23rd, 2008

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What’s New In Marketing magazine

Published: February 2008

http://www.wnim.com/archive/issue66/index.htm

Multilingual SEO

Greig Holbrook, of Oban Multilingual argues that multilingual search engine optimisation is vital to any business looking to market their products and services in the global arena

What is multilingual SEO?

Marketing a business is tough work. Trying to market a business in different languages takes that work to a whole new level. For this reason, there is a new process called multilingual search engine optimisation (SEO). (more…)

April 23rd, 2008

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Growth Business magazine

Published: 31 January, 2008

http://www.growthbusiness.co.uk/expansion/278756/multilingual-seo-made-easy.thtml

Multilingual SEO made easy

Search engine optimisation (SEO), or the process of raising your company’s Google profile, is now a familiar concept. But many companies are failing to consider the fact that not everyone searches in English, writes Greig Holbrook, MD of SEO specialist OBAN Multilingual.

(more…)

April 23rd, 2008

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Business Edge magazine

Published: February 2008

http://www.sussexenterprise.co.uk/data/7153345.pdf

UPSTARTS - THIS MONTH: Greig Holbrook, Oban Multilingual

Tell us something we don’t know

There is no such thing as the World Wide Web.

How come?

A website that is accessible to certain cultures is unlikely to be accessible to others. Do you want to know something else you didn’t know? (more…)

April 23rd, 2008

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B2B Marketing magazine

Greig Holbrook

Published 31 January, 2008

http://www.b2bm.biz/news/?groupID=120508&articleId=27599

By Greig Holbrook, MD, Oban Multilingual

Search engine optimisation and search engine marketing are topics on the lips of many marketers in the digital arena. With over £1 billion per year spent on paid search in the UK alone, search is considered integral and vital to many a digital marketing campaign. (more…)

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