Published: February 2008

http://www.wnim.com/archive/issue66/index.htm

Multilingual SEO

Greig Holbrook, of Oban Multilingual argues that multilingual search engine optimisation is vital to any business looking to market their products and services in the global arena

What is multilingual SEO?

Marketing a business is tough work. Trying to market a business in different languages takes that work to a whole new level. For this reason, there is a new process called multilingual search engine optimisation (SEO). (more…)

Published: 31 January, 2008

http://www.growthbusiness.co.uk/expansion/278756/multilingual-seo-made-easy.thtml

Multilingual SEO made easy

Search engine optimisation (SEO), or the process of raising your company’s Google profile, is now a familiar concept. But many companies are failing to consider the fact that not everyone searches in English, writes Greig Holbrook, MD of SEO specialist OBAN Multilingual.

(more…)

Published: February 2008

http://www.sussexenterprise.co.uk/data/7153345.pdf

UPSTARTS - THIS MONTH: Greig Holbrook, Oban Multilingual

Tell us something we don’t know

There is no such thing as the World Wide Web.

How come?

A website that is accessible to certain cultures is unlikely to be accessible to others. Do you want to know something else you didn’t know? (more…)

Greig Holbrook

Published 31 January, 2008

http://www.b2bm.biz/news/?groupID=120508&articleId=27599

By Greig Holbrook, MD, Oban Multilingual

Search engine optimisation and search engine marketing are topics on the lips of many marketers in the digital arena. With over £1 billion per year spent on paid search in the UK alone, search is considered integral and vital to many a digital marketing campaign. (more…)

PRESS RELEASE
Contact: Kaila Krayewski
April 15, 2008
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com

DANGLISH

How this unique language can improve your business

Danish sporting apparel company, Hummel International, wants a ‘Danglish’ website. They have enlisted OBAN Multilingual, an international search engine optimisation company, to do the job.

They are among the many companies realising that cultural differences are key when targeting specific regions. (more…)

PRESS RELEASE
April 11, 2008
Contact: Kaila Krayewski
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com

The many faces of English

UK and US English target different markets

It is obvious that a UK-based website targeting French people should be available in French. It may be less obvious, however, that a UK-based website targeting Americans should be converted into American English.

Is there much of a difference between the two Englishes? (more…)

PRESS RELEASE
Contact: Kaila Krayewski
April 9, 2008
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com

East Midlands in any other language

The Irish Times recently reported that Brighton-based business Oban Multilingual is providing international optimisation services for the Danish Tourism website. But the Danes aren’t the only ones making use of multilingual search engine optimisation to promote their region to other cultures.

The East Midlands Tourism’s international websites have been optimised in four languages: German, French, Dutch and Spanish. Traffic to the Spanish and Dutch versions of the website was up nearly 30 percent last month. (more…)

PRESS RELEASE
February 11, 2008
Contact: Kaila Krayewski
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com

Branding Denmark

Brands are everywhere these days: on your cereal boxes, the labels of your favourite clothes, even on the lid of your pen. But who ever heard of branding a country?

That is precisely what the Danish government is looking to do. Their campaign, “branding Denmark” is focused on giving Denmark a positive image. (more…)

PRESS RELEASE
February 11, 2008
Contact: Kaila Krayewski
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com

There is no such thing as the World Wide Web

Greig Holbrook says the concept of the World Wide Web is a myth.

Greig is the founder of a global search marketing company based in Brighton, UK, with offices worldwide. He means that a website that is accessible to certain cultures is not likely to be accessible to others.

It sounds simple enough. So why did it take so long for this idea to catch on? (more…)

OBAN has a lot to say about the multilingual web. With so many new developments happening in the online world every minute, it’s hard to keep track.
(more…)