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The Many Faces of English
PRESS RELEASE
April 11, 2008
Contact: Kaila Krayewski
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com
The many faces of English
UK and US English target different markets
It is obvious that a UK-based website targeting French people should be available in French. It may be less obvious, however, that a UK-based website targeting Americans should be converted into American English.
Is there much of a difference between the two Englishes? (more…)
East Midlands in any other language
PRESS RELEASE
Contact: Kaila Krayewski
April 9, 2008
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com
East Midlands in any other language
The Irish Times recently reported that Brighton-based business Oban Multilingual is providing international optimisation services for the Danish Tourism website. But the Danes aren’t the only ones making use of multilingual search engine optimisation to promote their region to other cultures.
The East Midlands Tourism’s international websites have been optimised in four languages: German, French, Dutch and Spanish. Traffic to the Spanish and Dutch versions of the website was up nearly 30 percent last month. (more…)
Branding Denmark
PRESS RELEASE
February 11, 2008
Contact: Kaila Krayewski
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com
Branding Denmark
Brands are everywhere these days: on your cereal boxes, the labels of your favourite clothes, even on the lid of your pen. But who ever heard of branding a country?
That is precisely what the Danish government is looking to do. Their campaign, “branding Denmark” is focused on giving Denmark a positive image. (more…)
There’s no such thing as the World Wide Web
PRESS RELEASE
February 11, 2008
Contact: Kaila Krayewski
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com
There is no such thing as the World Wide Web
Greig Holbrook says the concept of the World Wide Web is a myth.
Greig is the founder of a global search marketing company based in Brighton, UK, with offices worldwide. He means that a website that is accessible to certain cultures is not likely to be accessible to others.
It sounds simple enough. So why did it take so long for this idea to catch on? (more…)
Press Releases
OBAN has a lot to say about the multilingual web. With so many new developments happening in the online world every minute, it’s hard to keep track.
(more…)
