In many countries, Google and Yahoo are not the most appropriate or most effective search engines. We often find that our most targeted and effective multilingual PPC campaigns are delivered on local search engines, which often provide much better results – both in quality and in volume. For example, in Russia we work closely with Yandex and Begun. In China, with Baidu, and in Korea with Naver.
Our in-country teams create, design and manage the most effective multilingual PPC campaigns in the world.
Our in-country multilingual PPC teams are dedicated to developing the best ROI campaigns possible using all of their knowledge and know-how.
By assessing the multilingual PPC market in-country, the guesswork is taken out. We never translate your English campaign: we deliver new campaigns for each market. This is the strategy behind everything we do: we never translate campaigns, we create them from scratch and our multilingual key-phrase research facilities are second to none. Using our own in-house technology we can provide a very accurate picture of current trends.
An effective international PPC campaign is not only about targeting the right key-phrases, it is also about generating appropriate creative copy for your target customer. What works in one country may not work in another. Content is also vital in convincing the user to commit to an action. We are specialists at creating the most optimum web content for each culture and language.
Cultural Landing Page Optimisation is critical today more than ever. Through our conversion testing platform Globalmaxer, OBAN Multilingual has unparalleled experience and know-how of how to design and test the best pages for conversion.
We offer the following in over 30 markets, all undertaken locally by our SEM teams:
- Keyphrase creation : Local, ‘English’ and Hybrid (Please note these are created from scratch and not translated)
- Ad Creation : Once again our preferred methodology is to create from scratch for best results)
- Bid Management
- Landing page creation and Optimisation