Market Research

New Markets: New Opportunities

When companies want to expand their overseas sales into new markets online, it needs to be planned carefully. Instead of a ‘finger in the air’ approach, our teams across the world provide companies with a comprehensive understanding of which markets to target and advice on the best approach to market themselves online. From Aviva through to Boots the Chemists, this service has proved invaluable to many of our clients. Read the case studies and testimonials section for further proof.

We offer two types of research: standard and advanced, both of which give companies the evidence they need before expanding into new territories abroad.

Existing Markets: Improve your Performance

Whether you sell direct to your consumer through your site or through overseas agents and distributors, you must make sure your existing international website is operating as effectively as possible in those markets that you are targeting.

We find in too many cases that our clients’ existing international websites aren’t well optimised for either search or conversion. This is particularly the case when sites have either been translated or based on the template of one site.

If your company sells directly, is your website as effective as possible for bringing and converting international sales? If you work through agents, is their website making the best use of current strategies and methods?

Our teams will analyse your current online performance and see if it can be improved country by country, market by market.